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The real numbers behind independent bar ownership

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The real numbers behind independent bar ownership
  • I Got Audited by the Illinois Department of Revenue. Here’s What Actually Happened.
    Bar Operations

    I Got Audited by the Illinois Department of Revenue. Here’s What Actually Happened.

    ByAl Ruiz August 10, 2026August 10, 2026

    I’ve owned Windsor Tap for about three and a half years and The Beer and Now for close to two. A few months ago we got our first sales tax audit from the Illinois Department of Revenue. I want to walk through exactly what happened because when I got that first notice I was genuinely…

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  • Music at Your Bar — Legality, Identity, and Why Setting Up Speakers Suck
    Bar Operations

    Music at Your Bar — Legality, Identity, and Why Setting Up Speakers Suck

    ByAl Ruiz July 22, 2026August 10, 2026

    Three things some bar owners get wrong about music. Let’s go through all of them. THE LEGAL PART NOBODY WANTS TO HEAR Playing Spotify at your bar is illegal. Playing music from your phone over Bluetooth is illegal. I know plenty of bars that do both of these things every single night. I’m not going…

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  • The Truth About Gaming Machines at My Bar (And Why the Criticism Gets It Wrong)
    Bar Operations

    The Truth About Gaming Machines at My Bar (And Why the Criticism Gets It Wrong)

    ByAl Ruiz July 22, 2026August 10, 2026

    Let me start with what people think they know about video gaming terminals at bars — and then tell you what’s actually true. THE BASICS — HOW IT WORKS IN ILLINOIS Video gaming is legal in Illinois but not automatic. The state allows it, but your local municipality has to approve it too. Not every…

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  • Ambiance Is the Product
    Bar Operations

    Ambiance Is the Product

    ByAl Ruiz July 22, 2026August 10, 2026

    I’ve mentioned this in almost every article I’ve written. It’s time to write about it directly. When people choose a bar, they tell themselves it’s about the beer selection, the prices, the location. Maybe the TVs. And sure, all of those things matter at some level. But none of them are why people come back….

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  • I Know How to Use Data. I Just Haven’t Figured Out How to Use It at My Bar
    Bar Operations

    I Know How to Use Data. I Just Haven’t Figured Out How to Use It at My Bar

    ByAl Ruiz May 22, 2026August 10, 2026

    I work in continuous improvement at a food manufacturing company. For 14 years my job has been to take a data set, figure out what’s working, what isn’t, and what needs to change — and then act on it. I build dashboards. I create triggers. I run 12-week trend analyses. I set center lines and…

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  • Bar Operations

    What I Wish I Knew Before I Signed My Leases

    ByAl Ruiz May 20, 2026

    I have two commercial leases. I’m also in the process of buying a commercial building. And I’m about to become a landlord. So I’ve seen this from almost every angle now — as a tenant who got caught off guard, as a tenant who locked himself into a long commitment, and as someone about to…

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  • Our Story

    The Bar Industry Doesn’t Develop People. I Hope to Change That.

    ByAl Ruiz May 20, 2026

    I’ve been working at Mars Wrigley for 14 years. In that time I’ve had formal development conversations every six months, feedback loops every quarter, access to classes, committees, cross-functional projects, and mentors. The company didn’t just give me a job — it gave me a career. It invested in who I was becoming, not just…

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  • Square vs Toast: What I Learned Running Two Bars on Two Different POS Systems
    Bar Operations

    Square vs Toast: What I Learned Running Two Bars on Two Different POS Systems

    ByAl Ruiz May 19, 2026August 10, 2026

    I own two bars and they run on two different point of sale systems. Not by choice — both systems were already in place when I bought each bar. Windsor Tap runs on Toast. The Beer and Now runs on Square. I’ve now used both long enough to have real opinions, and I’ll give you…

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  • How to Actually Take Over a Bar — The Process Nobody Walks You Through
    Bar Operations

    How to Actually Take Over a Bar — The Process Nobody Walks You Through

    ByAl Ruiz May 19, 2026

    Nobody gives you a checklist when you buy a bar. There’s no onboarding packet. No welcome email from the state. You figure it out by making calls, asking questions, and occasionally finding out you missed something important after the fact. This article is the checklist I wish I had. It covers the acquisition process from…

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  • Why I Need to Sell 87 Cans to Make What 16 Draft Pours Make
    Bar Operations

    Why I Need to Sell 87 Cans to Make What 16 Draft Pours Make

    ByAl Ruiz May 18, 2026

    Let me just put that number out there and let it sit for a second. 87 retail cans. Or 16 draft pours. Same $100 in profit. That one calculation changed the entire strategy at The Beer and Now. And I think it’s the single most important piece of math any craft beer bar owner needs…

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