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The real numbers behind independent bar ownership

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The real numbers behind independent bar ownership
  • How Karaoke Saved My Bar (And What I Learned About Events the Hard Way)
    Our Story

    How Karaoke Saved My Bar (And What I Learned About Events the Hard Way)

    ByAl Ruiz May 15, 2026

    When we bought the Windsor it wasn’t just losing money. It had no identity. The window had a giant 4×8 banner across the bottom half — “Gaming Café, Pizza, Beer Special, $10 Go Bears.” Above it were a few neon beer signs. From the outside, as a passerby, that’s all you’d know about us. They…

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  • Bar Operations

    Distributors, Sales Reps, and the Tool That Changed How I Buy Beer

    ByAl Ruiz May 14, 2026August 10, 2026

    I want to start with a confession. For the first two years at Windsor, we had no idea who the distributor was for Malört!Malört. Our best seller. The thing we’re known for. We spent two years not knowing who distributed it, buying it through a wholesaler at a markup we didn’t need to pay, and…

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  • Bar Operations

    The $300 Problem That’s Actually a $700 Problem

    ByAl Ruiz May 12, 2026

    I want to start with something that sounds simple but took me an embarrassingly long time to fully internalize.Every dollar you overspend in a bar doesn’t cost you a dollar. It costs you two.Here’s what I mean. If I have an unexpected $300 expense that I didn’t budget for, I can’t just pull $300 out…

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  • What Led Me to Buy a Second Bar
    Our Story

    What Led Me to Buy a Second Bar

    ByAl Ruiz May 11, 2026May 15, 2026

    I’m just going to say it upfront — buying The Beer and Now when I did was probably impatient. I probably should have waited, but there’s this other side of me that wants to jump on any opportunity when I can. But if you’ve been reading along, you already know that I am a lot…

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  • Bar Operations

    Destination vs. Option: The Difference Between a Bar People Seek Out and One They Stumble Into

    ByAl Ruiz May 8, 2026May 12, 2026

    There are two kinds of bars.The first kind is a place people end up. The night started somewhere else, things wound down, someone said “let’s grab one more” and you landed there. Those types of bars get the overflow. Not necessarily the last resort, but definitely not the reason someone went out. The bar didn’t…

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  • How I Bought My First Bar With $50,000 and a House Fire
    Our Story

    How I Bought My First Bar With $50,000 and a House Fire

    ByAl Ruiz May 7, 2026May 15, 2026

    Every bar owner has an origin story. Mine starts with a limousine, a fire, and a walk around my neighborhood at midnight while my wife and newborn were asleep. But what good would this story be if I didn’t give a 20 year lead up to it. SMALL BAR, DIVISION STREET, CHICAGO When I was…

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  • Why I Bought Two Bars (And It Wasn’t For The Money)
    Our Story

    Why I Bought Two Bars (And It Wasn’t For The Money)

    ByAl Ruiz May 7, 2026May 15, 2026

    I’m Al. I’m roughly 40 years old, married with two kids, and I work full-time as a Focused Improvement Manager at Mars Wrigley. I’ve spent 14 years in manufacturing, traveling to factories in Tennessee, Texas, Georgia, Nevada, Canada — helping teams solve their most expensive, most complex problems. I would never consider myself the best…

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